It Starts with Just One Laptop
Every big thing starts small, right? Dental Marketing Solutions (DMS) was no different. It all began as a late-night idea, a bit of grit, and a real drive to help dentists. The mission from day one? Simple: give dental practices marketing that actually works. No fluff, no empty promises—just results from a team that genuinely cares.
Back in 2014, I was still full-time in pharmaceuticals, but every spare minute went into building Dental Profit System (DPS). Just me, a laptop, and a whole lot of late nights. The first big win? A website for a new practice in Newcastle on 31 August 2015 (we still call it our “birthday”). Next came Google Ads, and before long, dentists from Sydney to Devonport were jumping on board. Slowly but surely, we were onto something real.
Big Moves, Bigger Lessons (And a Few Knitting Groups)
That first year, it was all me—ads, web design, client calls, the whole lot. By 2016, things had picked up, so I brought in a few remote team members. By mid-year, I went full-time with DPS. Then in 2017, I flew to the US to up our game and met Graig Presti from LocalSearchForDentists.com (LSFD). We teamed up, and by 2018, our first LSFD Australia clients were seeing real results.
In 2019, we rebranded to Angus Pryor for consulting and LSFD for marketing. We worked out of libraries, cafes, and even got kicked out by a knitting group in Campbelltown (not kidding!). By May, we had our first office in Liverpool, but when COVID hit in 2020, we went fully remote. That same year, Dental Marketing Solutions (DMS) was born—built just for dentists.
Awards That Matter (More than Just Trophies)
2020 was the year the industry started to take notice. First, we got the Australian Dental Industry Association’s Marketing Award, a huge nod that we were onto something. Then came three more finalist spots in 2020 and 2021. It was clear that our work was connecting with dental practices across Australia.
By 2023, we were thrilled to be highly recommended by the Australian Achiever Awards—an award based on client satisfaction, which meant the world to us. And in 2024, we received an award from the Business Xcellence Award for being named finalists at Bx – Business Reimagined. Each award is a reminder of why we’re here, and it fuels us to keep going. Add to that our Google Partner certification, and we’re at the front of the pack, bringing sustainable digital marketing to our client. These awards are more than just trophies. They’re reminders of the trust our clients place in us. And that’s not something we take lightly. So, if you’re ready to grow your practice with a team that’s been through it all and genuinely cares about your success, DMS is here for the journey.