The promoter is Dental Marketing Solutions (DMS), PO Box 588 Buninyong VIC 3357. Entry is open to owners and employees, aged 18 and over, of dental or specialist dental practices in Australia. The competition runs from 10am on Thursday 6 May 2021 until 4.30pm on Saturday 8 May 2021. The total value of the three prizes is $20,150 and the prize components are: 3 months SEO (first place only), a premium upgrade to dentist.com.au (first place only), 12 months of practice videos (stock images/video plus messaging)(first/second place only), 12 social media posts (images and text)(first/second place only), 12 months access to the DMS Masterclass vault, a patient referral system, a one hour consult with Angus Pryor, a 12 month subscription to Dental Edge magazine, and a copy of The Dental Practice Profit System book. In the unlikely event that any of the prize components are unavailable, these components may be substituted at the promoter’s sole discretion for a similar valued item. This is a game of skill, not chance. To enter the competition, eligible entrants must complete an entry form at the DMS stand at the ADX conference and then add a comment on the specific post, titled ‘Win at ADX’ on the DMS Facebook page. A maximum of 2 entries per day per person are allowed. All entrants are added to the Angus Pryor / DMS email list with easy opt-out. The winners are the last three comments on the ‘Win at ADX’ post immediately before AEDT 4:00pm on Saturday 8 May 2021 (‘Competition Closure’) with first place prize going to the final post before Competition Closure, the second place prize going to the second last entry before Competition Closure, and so on. Each entrant may win only one prize and therefore only the last valid entry from each entrant before the Competition Closure is valid. The promoter’s decision is final, and no correspondence will be entered into. A valid entry to the competition infers acceptance of these terms and conditions. The winners will be announced on the DMS Facebook page on Friday 14 May 2021.