Hi everyone, Angus Pryor here, multi-award-winning practice growth specialist. I am currently in New Zealand in a place called Tauranga. And one of the things I noticed walking around here, I gave you a little bit of spin, some brands, you can see that to Westpac in the background there, we recognise those in Australia, a coffee club or though I’m wondering whether it’s the same brand or not, it might just be the same name. We’ve got what looks like Woolworths over here, although it’s called something different. But this is what I’ve noticed. There are many brands that are here that are not in Australia. And that provides a great opportunity for you to, you know, sort of be inspired, check out the ideas and then bring them back to Australia. Interestingly, that’s Countdown. I mean, it’s obviously Woolworths, and maybe they’re going to rebrand.
I was in shops earlier, and I stumbled across a Liquorland, Liquorland’s a huge brand in Australia, there is a Liquorland in New Zealand. But guess what, it’s not the same brand I went and asked. And so, there’ll be many instances where there is an idea that someone has implemented in another country, and you can basically grab that idea, check that there’s no protections in Australia, because they usually won’t be and then implement that to Australia. To give you an idea of how big this can go. Red Bull was actually created. You know, the drink the energy drink, based on the owner going and doing a trip through Asia and he discovered the ingredient, he was like, why isn’t anyone doing this? And so there can be a real benefit in just going and seeing what they’re doing in other places and bringing those ideas back to Australia. Catch you next time.