Growing Your Healthcare Practice with the SharkBite Method
In today’s competitive healthcare landscape, one key to outpacing the competition is implementing a robust and strategic marketing approach. The SharkBite Method, introduced by Nick Kraus, CEO of Kraus Marketing, offers a three-pronged strategy to effectively grow your healthcare practice. Let’s delve into the components of this method and how it can benefit your practice.
1. Creating Strategy: Understanding Your Bullseye
The foundational step in the SharkBite Method is creating a clear marketing strategy. This involves identifying your ideal patient—the “bullseye” or avatar. Rather than casting a wide net, focus on specific demographics or needs that align with your practice’s strengths or aspirations. Ask yourself: Who are your best current patients? Who would you love to work with more? It’s crucial that you define these patient profiles with details such as age, location, interests, income, and their specific healthcare needs or desires. This targeted approach ensures your practice isn’t just another fish in the sea.
2. Executing Strategy: Building a Content Waterfall
Once you have a well-defined strategy, the next step is execution—bringing your plan to life through engaging content. Start by breaking down your content into themes or “buckets” that cater to your target audience’s pain points and ensure your themes align with cyclical trends, like flu season or dental check-ups. Develop a content calendar, breaking it down quarterly and then monthly, creating short-form content for social media, email campaigns, and website updates. This process allows for focused marketing efforts and ensures that every piece of content is purposeful, engaging, and aligned with your strategic goals.
3. Measuring Strategy: Focus on Engagement and Traffic
The final component is measurement. It’s vital to evaluate what works and what doesn’t by setting key performance indicators (KPIs) related to engagement and website traffic. Keep a pulse on what content is resonating through likes, shares, and comments, and monitor website metrics such as session duration and conversion rates. This reflective approach ensures that adjustments can be made in real-time, enhancing the effectiveness of your marketing efforts. While focusing on ROI is tempting, especially for smaller practices, it’s more beneficial initially to prioritise these engagement metrics to solidify your market presence.
Aligning Sales and Marketing for Maximal Impact
An often-overlooked aspect is the alignment of your marketing and sales processes. Your practice’s marketing message should align with patient interactions during the booking process, ensuring consistency and building trust. It’s important to train your staff to convey the same message that attracted the patient to your practice in the first place. This consistent approach can turn potential leads into loyal patients.
Implementing the SharkBite Method allows for a structured and strategic approach to practice growth, making it an invaluable tool in today’s healthcare landscape. Remember, the true power lies not just in acquiring knowledge but in applying it effectively.
For more insights and strategies on growing your healthcare practice, listen to our full discussion on Spotify or Apple Podcasts.
Spotify: https://spoti.fi/42rpDPf
Apple Podcasts: https://apple.co/3EoZbKI