How to track the pulse of your practice in real time

Angus Pryor the Practice Growth Specialist and #1 Google-ranked dental marketer in Australia will be sharing with you his interview with Sean providing some timely insights that you can implement at your practice right away.

Angus Pryor  00:00
How to track the pulse of your practice in real-time.  Hi, everyone. Angus Pryor here. I’m joined by the data guru from Dental4Windows. Sean Perrera. Welcome, Sean

Sean  00:12
Thank you, Angus. Glad to be here.

Angus Pryor  00:14
Now look, we’re talking about something that’s super topical at the moment. You know, unless you’ve been living under a rock, there’s been some changes in the economy haven’t they, in particular in relation to interest rates? And Shawn, who is the data guru knows that there’s something you can be doing at your practice to track the change in behaviors in real time. Tell us about it, Sean.

Sean  00:33
Absolutely. Data is all about understanding your patients’ behavior and understanding the trends. So if you can measure your data in real-time, you can see that change in patients spending patterns and behaviors in real-time and act accordingly. However, your act is really up to your business. But it is quite important for you to identify those changes. And data will tell you that, you know, monitoring the data closely, whether it’s the spending patterns, spending, average spend, or even the number of patients that come through the door. So it that is the key to analyzing your practice in real time.

Angus Pryor  01:26
So, it’s like a dashboard for the driver, driving along, you’ve got your gauges there. Now let’s just take one real simple concrete example for the viewers, which is I get some data, it shows that maybe your patients are visiting or maybe they’re spenders like, what do I do practically with that information?

Sean  01:50
So a good example would be average patience. So you would look at the change in that metric over time, and compare that against what you would like it to be. And then we can drill into, for example, what sort of treatments we performed a service mix, and how much time did we spend on these particular treatments. So you can clearly see then something has changed for the number to go down, whether it’s that you are spending more time doing low-end treatment versus high end, or that patients who have been attracted in the last many months prefer low-end treatment. So it is very easy once you know, once you understand a drop or change to drill into that information. Yeah.

Angus Pryor  02:45
And I think that the real-time aspect is really critical. I mean, here’s the reality as a business owner stuff changes all the time, doesn’t it? And what we don’t want to be is the practice owner that is working on the basis of data that’s 12-18 months old to be a lot better to know pretty quickly what the changes are and then you can make adjustments. Shawn Perrera, thank you for your time.

Sean  03:06
Thank you, Angus.

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