Keeping the Customer Satisfied
Hi everyone, Angus Pryor here, Australia’s number one Google ranked dental marker.
Now I have just bought what might be perceived as an overpriced coffee. I’m currently in the Philippines, to some training for team members. And the coffee shop that I’ve been to is one that I’ve been to a number of times. And for an audience like me, they do a really good job of keeping the customer satisfied. Now, what does that mean? And how do we apply that to your practice? The effect is at the coffee shops sort of there. And then a little bit further down the road is probably the number one hotel for Westerners. It’s, you know, by Australian standards, it’s quite good and certainly a bit better than many other hotels in Australia, I’m sorry, in the Philippines. And one thing that these guys have figured out, is that for Westerners, we do especially like our coffee, and these guys are literally 50 meters down the road. And so, it’s a perfect opportunity for them to make what their customer wants. And by Filipino standards, this coffee is quite expensive. But from an Australian point of view, it’s, it’s not particularly expensive, and it’s pretty damn good coffee. And you know how we love that.
Now, what’s my point here? My point is, if you try to be all things to all people, you’re going to fail and, in your practice, you need to figure out who your ideal customer is. Now, what’s the metaphor here? It’s like, in that particular area, these guys know that it’s Westerners staying at a hotel nearby, so that’s what they’re catering to. In your area. Who is it? Once you can figure out who that person is then you can tailor your services to them and give them a really amazing experience. As for me, I’m going to enjoy my coffee.