Seo Expectation Table
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Technical audit of existing SEO. Establish optimal SEO strategy including keyword research, competitor analysis, checking backlink profile and opportunities
Implement onpage SEO to make it easier for Google to 'see' the site, first backlinks created, monitoring of results
Check results for website visitors and keyword ranking, adapt to changes in Google algorithm, build backlinks and ramp up offsite optimisation such as citations. Provide monthly report
Check results for website visitors and keyword ranking. Re-audit website for changes from last month's activity, adapt to changes in Google algorithm, build backlinks and continue offsite optimisation. Provide monthly report
Check results for website visitors and keyword ranking. Re-audit website for changes from last month's activity, adapt to changes in Google algorithm, build backlinks and continue offsite optimisation. Provide monthly report
Check results for website visitors and keyword ranking. Re-audit website for changes from last month's activity, adapt to changes in Google algorithm, build backlinks and continue offsite optimisation. Provide monthly report
Provide baseline report of current results
Similar results to month 1, possibly a slight increase, possibly a slight decrease
Depending on local competition, some improvement in keyword ranking and visitors may be evident
In less competitive areas, would expect to see an increase in website visitors and keyword rankings
In medium competitive areas, would expect to see an increase in website visitors and keyword rankings
In highly competitive areas, would expect to see an increase in website visitors and keyword rankings
Start to see an increase in visitors
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
Check results for website visitors and keyword ranking. Re-audit website for changes from last month's activity, adapt to changes in Google algorithm, build backlinks and continue offsite optimisation. Provide monthly report
Check results for website visitors and keyword ranking. Re-audit website for changes from last month's activity, adapt to changes in Google algorithm, build backlinks and continue offsite optimisation. Provide monthly report
Check results for website visitors and keyword ranking. Re-audit website for changes from last month's activity, adapt to changes in Google algorithm, build backlinks and continue offsite optimisation. Provide monthly report
Same as month 9 but prepare plan for following 12 months and provide report to client
Check results for website visitors and keyword ranking. Re-audit website for changes from last month's activity, adapt to changes in Google algorithm, build backlinks and continue offsite optimisation. Provide monthly report
Check results for website visitors and keyword ranking. Re-audit website for changes from last month's activity, adapt to changes in Google algorithm, build backlinks and continue offsite optimisation. Provide monthly report
Keyword rankings will improve and visitors to the website will increase
Keyword rankings will improve and visitors to the website will increase
Keyword rankings will improve and visitors to the website will increase
Keyword rankings will improve and visitors to the website will increase
Keyword rankings will improve and visitors to the website will increase
Keyword rankings will improve and visitors to the website will increase
Most of growth guarantee is delivered
Growth guarantee is delivered (could be earlier)
Month 1
Month 2
Technical audit of existing SEO. Establish optimal SEO strategy including keyword research, competitor analysis, checking backlink profile and opportunities
Implement onpage SEO to make it easier for Google to 'see' the site, first backlinks created, monitoring of results
Provide baseline report of current results
Similar results to month 1, possibly a slight increase, possibly a slight decrease
Month 3
Month 4
Check results for website visitors and keyword ranking, adapt to changes in Google algorithm, build backlinks and ramp up offsite optimisation such as citations. Provide monthly report
Check results for website visitors and keyword ranking. Re-audit website for changes from last month's activity, adapt to changes in Google algorithm, build backlinks and continue offsite optimisation. Provide monthly report
Depending on local competition, some improvement in keyword ranking and visitors may be evident
In less competitive areas, would expect to see an increase in website visitors and keyword rankings
Start to see an increase in visitors
Month 5
Month 6
Check results for website visitors and keyword ranking. Re-audit website for changes from last month's activity, adapt to changes in Google algorithm, build backlinks and continue offsite optimisation. Provide monthly report
Check results for website visitors and keyword ranking. Re-audit website for changes from last month's activity, adapt to changes in Google algorithm, build backlinks and continue offsite optimisation. Provide monthly report
In medium competitive areas, would expect to see an increase in website visitors and keyword rankings
In highly competitive areas, would expect to see an increase in website visitors and keyword rankings
Start to see an increase in visitors
Start to see an increase in visitors
Month 7
Month 8
Check results for website visitors and keyword ranking. Re-audit website for changes from last month's activity, adapt to changes in Google algorithm, build backlinks and continue offsite optimisation. Provide monthly report
Check results for website visitors and keyword ranking. Re-audit website for changes from last month's activity, adapt to changes in Google algorithm, build backlinks and continue offsite optimisation. Provide monthly report
Keyword rankings will improve and visitors to the website will increase
Keyword rankings will improve and visitors to the website will increase
Month 9
Month 10
Check results for website visitors and keyword ranking. Re-audit website for changes from last month's activity, adapt to changes in Google algorithm, build backlinks and continue offsite optimisation. Provide monthly report
Same as month 9 but prepare plan for following 12 months and provide report to client
Keyword rankings will improve and visitors to the website will increase
Keyword rankings will improve and visitors to the website will increase
Most of growth guarantee is delivered
Month 11
Month 12
Check results for website visitors and keyword ranking. Re-audit website for changes from last month's activity, adapt to changes in Google algorithm, build backlinks and continue offsite optimisation. Provide monthly report
Check results for website visitors and keyword ranking. Re-audit website for changes from last month's activity, adapt to changes in Google algorithm, build backlinks and continue offsite optimisation. Provide monthly report
Keyword rankings will improve and visitors to the website will increase
Keyword rankings will improve and visitors to the website will increase
Growth guarantee is delivered (could be earlier)
Please note that seasonal fluctuations in website traffic are very normal over the Christmas and New Year period. Most of our clients experience a drop in traffic during this time, as people are more focused on Christmas and New Year, rather than attending to their dental health!
GLOSSARY
Keywords - phrases that users type into Google. We use these in your web content that make it possible for people to find your site via search engines.
Traffic - the number of visits to your website
Google My Business page - a tool that allows you to take charge of the way your business appears on Google Search and Maps
Google Analytics - a tool used for collecting information about your website visitors