Terms and Conditions

By giving us an oral or written agreement to start SEO services for you (after a proposal has been provided) and providing us with your credit card details, you agree to us optimising your website and online presence to give you a boost in Google (as per the proposal) within your first 12 months with us.

The 12-month clock starts once we have admin access to your website. We make changes in the ‘back-end’ of your website so that Google can see your site more easily and increase your visibility. This will not affect the public-facing part of your website.

Within 7 days of receiving this access, we will provide you with a baseline report from Google to show your initial Google rankings and traffic, or if Google Analytics has not been set up for your website, we will provide you a baseline report within 35 days of getting access to your website. After that, our team will contact you regularly about the progress we’re making in boosting your online presence.

Your investment is per the proposal provided. If we do not achieve the specified increase in your Google presence (based on the change in your baseline Google report), we will work for you after the 12 month period at no additional charge until we achieve that outcome.

You can cancel this service at any time with 30 days’ notice, by writing to thrive@anguspryor.com and completing our cancellation form online. However, if you cancel before 12 months, you cannot exercise our guarantee (to work for you for nothing until we achieve the promised results) and there will be no refund for any fees paid up until that point.

As part of your SEO service with us, we will provide several backlinks to your site, which boost Google search results. This may includes links from sites that we own such as www.DentalMarketingSolutions.com.au, www.AngusPryor.com, and www.AustraliasTopDentists.com.au. In addition, we run a link sharing program whereby you will receive a link to your site from another of our non-competing dental client’s sites, and you will send one to a non-competing site (eg. different city or state). These links will be practically invisible to anyone using your site (not visible on the menu and hard to find) but provide an important signal to Google about the quality of your site which will in turn, boost your rankings. If you finish working with us, we will remove all of these backlinks and your Google rankings may be impacted.

By giving us an oral/written agreement to starting Google ads services for you (after a proposal has been provided) and providing us with your credit card details, you agree to us setting up a Google ads account for you, if you are unable to provide us with access to an existing account.

Google ads offers the benefit of targeting only people who are searching for what your offer, and we can turn the tap on or off very quickly – there is no mark up on ad costs. Within 90 days, we’ll have a clear picture of the optimum approach for results. We typically start at $200/week ad costs budget (unless you advise us differently).

As part of the Google Ads package, we guarantee to get a minimum of 3 highly targeted ad campaigns running within 14 days or we will refund the set up fee.

You may cancel Google ads at any time by giving us 30 days’ notice in writing to thrive@anguspryor.com and completing our client cancellation form.

During monthly consulting meetings, the focus is on pursuing a strategy of ‘local omnipresence’. We want your practice to be ‘everywhere’ and take you through a proprietary 20-point marketing system including:

• A patient referral system – which generates new patients every month
• Capturing patient testimonials (AHPRA-compliant) and using these on your website, YouTube, and social media to provide ‘social proof’ to prospective clients
• Building your Google presence so you’re a standout locally
• A range of custom marketing activities to suit your audience and local opportunities

In all things, we want to give you a website upgrade you’ll be really happy with, but we need to keep a lid on the number of iterations we offer. You see, clients have been known to keep ‘tweaking’ their websites for six months during the development process (I know, right?!). ; )

Once you agree to go ahead with the website, we charge you half of the fee upfront and then half of the fee at 90 days or upon completion, whichever is sooner.

Copywriting

For any copywriting done, you may request up to two (2) ‘rounds’ of variations on the initial text within 90 calendar days from the date that you receive it. Each round can comprise as many changes as you want but must presented at the one time.

Once your second round of changes is provided, or 90 days is up (whichever is sooner), additional copywriting changes will be charged at $160/hour.

Design

Once you have completed the initial order form, and the original ‘value proposition’ copywriting is provided, we will provide you with a minimum of three (3) home page mock-ups for you to choose from. From there, you may request up to three (3) ‘rounds’ of variations on the initial design within 90 calendar days from the date that you receive the mock-ups. Each round can comprise basically as many changes as you want (eg. images, text, layout etc) but must presented at the one time.

Once your third round of changes is provided, or 90 days is up (whichever is sooner), we will charge you for the second half of the website build. Additional changes will be charged at $120/hour.

Website hosting provides an essential link between your website and the world wide web.  Our hosting offers constant monitoring to ensure the site is active and accessible. The package includes up to two hour’s minor updates for the site each month, such as security or plug-in updates, or any text/image changes (image and/or text must be provided).

You may cancel website hosting at any time by giving us 30 days’ notice in writing to thrive@anguspryor.com and completing our client cancellation form.

A current social media profile, across multiple channels, forms an important part of the online assets of a dental practice. Our social media package means that when someone comes looking for you, they should find you, and in doing so, see you as a modern, quality-care dental practice worthy of their trust.

This package includes 2 posts/week on up to 5 channels (Facebook, Instagram, YouTube, Twitter, and LinkedIn) with monthly reports on results, plus up to 3 ad campaigns (for an additional fee, plus ad costs).

The set up includes consistent ‘about us’ copy, technical setup, design of social profile, and page banners for each channel.

You may cancel our social media package at any time by giving us 30 days’ notice in writing to thrive@anguspryor.com and completing our client cancellation form.