This week on Winning In Life, Angus Pryor the #1 Google-ranked dental marketer in Australia will be sharing with you about who you listen to is going to shape your future.
Who do you listen to? Because I can tell you who you listen to is going to shape your future. Now last night, it was our company Christmas party, and I decided that I wanted a whiskey. So I went up to the bar, and I had this massive collection of whiskeys behind the bar, and I just couldn’t decide. And the bartender was making cocktails.
And I said, “Oh, what’s that?” And it was, I don’t know, it’s some sort of citrusy orangey thing. And I said, “Ah, what the heck? I’ll have one of those.” So I came back to the table, and the other were like, “I thought you’d gone to get a whiskey.” And I was like, “Well, you know, this other thing was there.” And what that is evidence of is something called the availability bias.
The availability bias is a cognitive bias in our brain that says what’s available, we are biassed towards that. Now here’s the thing. When I ask you who do you listen to, if you are listening, and this is one thing, believe it or not, I don’t listen to the news. Because from an availability bias point of view, my brain, if I’m constantly filling my brain with information from the news, then that’s where my mind’s going to go like when I went to the bar intending to get a whiskey and came back with a cocktail. Which was quite nice, I might add.
But the reason why I don’t listen to the news is very simple because bad news sells. And for me to be a successful entrepreneur, I need optimism and hope. ‘Cause if I listened to all the bad news and the pessimism, then I won’t do anything at all. So my question to you is, if you want a better future, who do you listen to?