Is Your Practice Looking After Your Most Profitable Patients

Winning In Business: Business Lessons For Dentists From Downtown Cabo In Mexico

This week on Winning In Business, Angus Pryor the practice growth specialist and #1 Google-ranked dental marketer in Australia will be sharing with you how are you going to stand out from your competitors in a way that your patients actually care about and notice.

Business lessons from downtown Cabo in Mexico. Look, I’m in the middle of Cabo, which is sort of below California and Mexico. It is eight o’clock at night, and you can barely hear me because of a booming music in the background. And the truth is, this is not a bad analogy for what it’s like in the dental space in Australia.

Now, I’m not saying that dental practices have got boom boxes out the front, but there’s a lot of noise isn’t there. And it’s very difficult for dental practices to compete, unless they’re doing something very different. Where I am in downtown Cabo, basically, as far as I can tell the marketing approach from the different let’s call the nightclubs, I suppose drinking establishments in this area, is to be louder than the neighbouring one.

I mean, I don’t know if you can hear it. But there’s like three or four songs booming at me at the same time, which is good in terms of, I suppose, making the owners feel like they’re doing a good job. The problem is that none of them are being different. They’re all being the same as each other. They’re all producing something that’s very loud. And because everybody else is doing that, it tends to blend in.

I’m not saying the answer here is to be very quiet, because I’m not sure that works, either. But it’s about being different to what your competitors are doing. Because where I’m sitting right now, all I’m hearing is noise and it’s not working. And the truth is in Australia, I’ve been watching the data for the last 10 years, the number of dentists in Australia every year is growing a lot faster than the Australian population, which means while it’s not noisy literally, in terms of a noise generated by dental practice. It’s very similar to what I’m hearing in the background.

And the question is, how are you going to stand out from your competitors in a way that your patients actually care about and notice.

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