You need to get out?
Hi everyone. Angus Pryor here Australia’s number one Google rank dental marketer.
Now I am at the FDI conference in Sydney. I didn’t even know there’s two floors here. How about that. And there’s something that I’ve been thinking about for you to take your business to the next level your practice to the next level, one of the things that you need is an injection of fresh ideas. That stands to reason, doesn’t it? I mean, if you’re still practicing, like it was the 1980s, then you’ve got a big problem. In this regard, doing some kind of trouble can be incredibly useful. Whether you go to a conference, like the one that we saw on the screen there, the FDI, and Turkey next year, or whether you go somewhere close to home, it’s that integrating with other people interacting with them, and then getting fresh ideas for things that you can bring back to your practice. But the truth is, while you can get that from going to a big conference, you can also get that from leaving your practice and coming back with a fresh set of eyes.
What do I mean? Now whether you do it yourself, or you get someone to do it for you? Try and imagine what it would be like for someone who’s never been there before to come to your practice? What does it feel like? What does it sound like? What does it look like? What does it smell like? Etc. Maybe the best idea is to get someone else to do it or maybe just go for a walk and then come back and imagine yourself as never having seen the place before. Because that’s what we’re asking our patients to do take that big step from never having dealt with you before to becoming a patient for the first time. And one of the best ways to do that and get a fresh perspective is to make sure you get out. Catch you next time.