The real message from ADX / News / By Dental Marketing Solutions The real message from ADX. Hi, everyone, Angus Pryor here, multi-award- winning practice growth specialist. At the time of recording, I’ve just come back from ADX, the Australian dental Expo, which is a big event in Sydney, where there were 1000s and 1000s of people, we had hundreds and hundreds of discussions if you dropped by, thank you for dropping by. And hopefully you got yourself a t-shirt or some other freebie. But it was I’m thinking about on reflection, the results of all those discussions that we had, because in some ways, the dental industry is in great shape. In some ways, it’s not in great shape. It’s in great shape, because you know, there’s all these technological advances, which is exciting, and hopefully you’re able to implement those in your practice. But the downside is that there’s real growth in the industry and the number of people practising and the competition’s increasing. And so, when I think about the real message behind ADX, I’m drawn to this little thing here, which is an acorn. We have this big gum tree behind me there, which would be about 30 or 40 metres high, and yet it grew from this tiny little acorn. And I want to say to some of you that, you know, basically what you need to do is maintain optimism and keep moving forward. Maybe you’ve got the kernel of an idea for your business, where you can do something slightly different, something slightly new, something slightly better, to help you keep growing. Because as I say, there’s reasons for optimism, but there’s also some reasons for concern and one thing’s for sure, if you stick your head in the sand that’s not going to help. So, I just want to encourage you, there’s cause for optimism if this acorn can create that massive tree, then your idea and your inspiration can cause something amazing at your practice. Keep going. See you next time.