Successfully Market Your Dental Business

How to Successfully Market Your Dental Business

What is the definition of marketing and why does it matter? Marketing is the process of promoting products and services to create awareness, interest, and desire. The phrase “marketing” derives from the Old French “marchander,” which is a combination of “march” or “marcher” (to go back and forth) with “ander,” which means to trade. Marketing …

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Why Talented Dentists Still Only Have Price To Compete On

Why Talented Dentists Still Only Have Price To Compete On

Thanks to corporates and insurers growing steadily, dentistry is fast becoming a commodity – where the only way to choose between Dentist A or Dentist B is price.  For talented, independent (non-corporate), dentists with a long track record of success (and skills their patients love), it’s upsetting when new patients only care about price.  This …

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