My name’s Angus Pryor. I’m the CEO and founder of Dental Marketing Solutions, and, more recently, the CEO and cofounder of Dental Stars. Many people ask me why I got into dental, and the truth is, I kind of fell into it. I’m not a dentist, but I’ve spent many years working with healthcare professionals, and then I did a master’s degree in marketing. I discovered there was a need for marketing and business interacting with dentistry.
My strangest story from dentistry: I met a dentist once who told me that she could only see three patients a day. The reason for this was because she was doing reception, billing, sterilisation, hygiene, and she was the one cleaning up the surgery after each patient. That allowed her to see just three patients a day. I was thinking, you’re kidding me. Dentistry is becoming what’s called commoditised. A commodity is something interchangeable; people tend to make a decision based on price. Now, that doesn’t mean that’s what has to happen, but with more competition, there’s always an opportunity for a practice to stand out and buck that trend. To keep getting more stories and educational videos from us, click on the link below and follow us. See you next time.