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Case Study
30% Growth in 12 months

Brian Chen has been practising dentistry since 2010, after joining a 6 year old practice. In 2018, Dr Chen had the opportunity to buy a practice in Jannali, NSW.

Like every dentist, Dr Chen was concerned with how many new patients he was getting each month. “Everyone always wnats more new patients” Dr Chen proclaimed. But what wasn’t clear, was how.

“The problem is that we didn’t have enough patients and the books would be quite gappy. This was putting strain on the practise. Obviously it’s a job and you’ve got to be patient. But we simply needed to see more patients. It was making me feel anxious and frustrated.”

Before Dr Chen found Angus Pryor, he was relying on Google Ads as his #1 source for attracting new patients. But it wasn’t easy. Dr Chen quickly realised how expensive and time consuming Google Ads can be, especially if you’re hiring an agency on top of paying for ads.

“When we discovered Angus Pryor and saw what he had been doing for other dentists across Australia, I was interested to speak with him about my dental practice. He was down to earth and quickly identified our problems, and took time to see if we were a good fit. He’s a very likeable person. Practical and really wants to help you out. It was clear from the start, he knows what he’s talking about when it comes to marketing and growing your dental practice effectively.”

Dentists that do good work are more likely to grow their practice, but the question is, how quickly do you want to grow? For Dr Chen, meeting Angus was an opportunity to accelerate growth, while eliminating doubt and anxiety about where the next patient will come from.

“He had a lot of good ideas. No crazy promises. No hype or impossible promises. I really liked that about Angus.” Since working with Angus’ team, Dr Chen’s practice has seen consistent growth in new patients. Well, certainly the new patient numbers have grown by approximately 30%.

How Dental Marketing Solutions SOLD OUT a $25,000 Course From the OrthoED Institute

Introduction

The OrthoED Institute helps dentists build their confidence in treating orthodontic cases through sound fundamental knowledge and case support. The organisation’s prominent flagship education program is the OrthoED Mini Masters, a 2-year orthodontic program with a price tag of $25,000.

OrthoED spent 2 years trying to increase enrolment numbers but lacked a presence in the dental education sector. As such, the client struggled to reach 75 enrolments – having only enrolled 19 students. This was due to:

Uncoordinated marketing
Inconsistent branding with no prominent unique selling proposition
Overreliance on word of mouth
Sporadic marketing campaign execution
Lack of visibility on their programs and courses

Execution

To market the OrthoED Mini Masters, Dental Marketing Solutions developed the following goals:

To increase the enrolment intake for the OrthoED Mini Masters and fill their 75 spaces for their face-to-face program
To build testimonials and reviews for The OrthoED Institute
To increase social media engagement from occasional interaction to more engagements per month
To market the OrthoED Mini Masters as the No 1 orthodontic education program for dentists in Australia
To position Dr Geoff Hall as the ‘myth-busting orthodontist’ in Australia
To increase overall revenue for The OrthoED Institute

Through understanding the client’s consumer avatar and with specialist knowledge in the dental industry, Dental Marketing Solutions set about implementing an ‘omnipresence’ approach for OrthoED. This was done through:

Driving leads from social media, mailing lists, SEO and Google ads to 30 targeted landing pages to promote webinars, free reports, direct enquiries, and enrolments.
Marketing Dr Geoff Hall, OrthoED’s lead instructor, as a fun, human, and approachable orthodontist
Having a strong focus on content marketing and highlighting Dr Hall’s engaging teaching style through educational content
Developing offers with elements of scarcity to entice early-bird registration.
Coming up with new pricing models to appeal to different market segments
Establishing an accession model to move prospects from awareness to initial purchase to upgrade.

Results

The OrthoED Institute exceeded its enrolment goals with the help of Dental Marketing Solutions. Within 24 months, the OrthoED Mini Masters witnessed an increase in student intake from 19 to 75 students. Registrations for the program also sold-out 6 weeks before closing, and over 75 students pre-registered for the course for the following year.

Considering the economic impacts of COVID during the year, it was a remarkable result.

Dental Marketing Solutions also enabled The OrthoED Institute to achieve these positive results:

Sell out its smaller 2-3 day courses
Grow student enrolment by 580% between 2019 to 2022
Surpassed its gross revenue to over $3,000,000
OrthoED is now the #1 reviewed Australian orthodontic training association in Australia
Increase conversion from the Mini Masters course to the Advanced Aligner Module; a separate aligner program that’s available twice per year
Became finalists in the dental industry and won multiple awards
Increase company value from $1 million to $2 million within two years

Dental Marketing Solutions is the No. 1 Google Ranked Dental Marketers in Australia. For a personalised discussion on how can help your practice, call us at 1300 513 657, or email us at thrive@anguspryor.com.

Case Study: How Dental Marketing Solutions Helped Advanced Dentistry Institute Increase Candidate Growth by 46%

Introduction

Founded in 2013 by prosthodontist Dr Yohan Thomas, Advanced Dentistry Institute (ADI) is an Australian dental education provider offering advanced clinical training for general dentists. Known for its hands-on approach, one-to-one mentorship, and practical teaching, ADI helps dentists build skills they can apply immediately in practice.

Before partnering with Dental Marketing Solutions (DMS), ADI had already earned a strong reputation through word of mouth and the quality of its training. But growth was inconsistent, and much of the marketing relied heavily on Dr Yohan.

The challenge was not the offer itself, but creating a consistent, strategic way to attract the right candidates without taking him away from teaching and running the business.

The Challenge

Before working with DMS, marketing was largely manual, inconsistent, and time-intensive.

“Doing it on our own was a real challenge,” Dr Yohan said. “It was literally like a minefield… so it was really hit and miss.” He explained that the team were trying to promote the business themselves without a clear system or roadmap, which created a constant sense of overwhelm and uncertainty around whether their efforts were actually producing results.

Some of the key issues included:

Overreliance on word of mouth
No clear marketing process or consistent campaign execution
Late nights spent trying to manage promotion internally
Limited time to focus on teaching and student experience
Slow, uneven growth that would spike and then plateau
Stress around whether marketing activity was being done properly

At one stage, Dr Yohan was spending around six hours a week trying to manage or figure out marketing himself, often late at night on top of a full clinical and teaching schedule. It pulled him away from the part of the business he cared about most. “Teaching is my passion,” he said. “It took away time from that.”

Why They Chose Dental Marketing Solutions

What gave ADI the confidence to move forward was a combination of industry understanding, trust, and practical thinking.

According to Dr Yohan, DMS stood out because:

They understood the dental industry
They had a proven track record
They came recommended by respected people in the industry
They were willing to test, refine, and adapt rather than force a rigid formula
The relationship felt honest, practical, and collaborative from the beginning

For Dr Yohan, that mattered. He was not looking for hype. He was looking for someone who could help the institute grow in a way that made sense for the business and its long-term goals. As he put it, “It was never pushy. It was, let’s try this. We’ve tried this and this is the result. There was proof of concept.”

Results

The results were felt both in numbers and in day-to-day pressure.

According to Dr Yohan:

Candidate growth increased by almost 46% over less than two years after receiving guidance and support
The business experienced around 62% to 70% growth in a three-month period during its strongest run of results
The institute recorded its best year yet under the new marketing approach
Around six hours per week were freed up from founder-led marketing activity
Stress around marketing dropped significantly, with Dr Yohan saying the pressure had reduced from roughly 80 to 90% down to 35 to 40%

Those gains had a flow-on effect beyond the business. Dr Yohan said the reduced pressure created a better experience for his team and his family, because he was no longer staying up late trying to manage marketing behind the scenes. It also gave him more mental space to think clearly, plan ahead, and focus on the future direction of the institute.

By helping turn a reactive, time-heavy process into a clearer and more strategic path for growth, DMS gave ADI more than just better results. It gave the business more momentum, less pressure, and more room for Dr Yohan to focus on what he does best.

The result was stronger growth, greater clarity, and a trusted partnership that helped ADI move forward without losing what made it valuable in the first place.