Are you too comfortable?
Hi everyone. Angus Pryor here. Australia’s number one, Google ranked dental marketer. Now look, I was out here yesterday with my grand daughter who’s five. And I was hitting a few golf balls. I’ve got a little setup here. And she came and she said, Now, can you imagine what a five year old is going to say, when she sees me doing this? She’s gonna say, Can I have a turn? And I was like, Sure. So, she spent the next 20 minutes or so, you know, whacking a bunch of golf balls into my net here. And it just caught me to thinking about this is very different behaviour from a five year old to what it is for us as adults. You know, the truth is, for me, in my business, I’m dealing with health care professionals all the time. And what I see them doing often, is they won’t do things that are a bit uncomfortable. But from a five year old perspective it was like, Well, of course, I’m going to have a try at that. But I can imagine if I had a bunch of adults here, there are no I don’t want to do that, you know, might be a bit uncomfortable, I might muck it up, etc, etc.
Now, what does being uncomfortable look like in your practice? You know, for example, is it are you too uncomfortable to ask for referrals for new patients? Because, you know, the fact is, that’s a really good way to grow your business. But a lot of clients I speak to go oh no Angus. So don’t think I could do that. You know, there’s a client that I work with, we sort of message each other. And one of his daily goals is ask for three referrals. There was a client I knew who went and did a course quite recently. In fact, this course was provided to them free and amazing set of additional skills that were provided. And then I checked in with them later. They’re not using them. Why? I guess because it’s too uncomfortable. It’s something that’s new. And the thing that I see quite regularly is we’re not prepared to get a bit uncomfortable to grow to move forward. And I suppose I’ve got to say we’ve got to channel Erin in a five year old don’t we? Where we sort of go well what would a five year old do like they would have a go with everything. But I don’t want to look unprofessional I don’t want to appear awkward and yet for you and for me, that might be the price of us growing. So, are you too comfortable? See you next time.