On Practice Growth HQ, I speak with Fred Joyal, co-founder of 1800 DENTIST, about what it really takes to stand out in today’s competitive healthcare market. It’s not about cutting prices or offering services that competitors can copy. Instead, it’s about creating an experience built on trust and value that patients won’t find anywhere else.
Firstly, an environment makeover can be incredibly impactful. If your practice’s ambiance doesn’t scream professionalism and comfort, it may deter prospective patients. A refreshed, welcoming reception area, better lighting, and overall cleanliness can inexplicably increase patient willingness to spend. This isn’t just about visual appeal. It’s about setting a tone that you’re invested in quality care.
Next, fostering a culture of positivity and support is crucial. Each team member must not only believe in what they offer but also radiate that belief. Your practice’s team should encompass staff who genuinely enjoy their work environment and exude enthusiasm. This atmosphere isn’t just contagious; it’s essential for making patients feel valued and comfortable.
Fred Joyal also stresses the significance of communication skills in healthcare. Listening actively to what your patients want rather than assuming their needs and presenting the ideal care plan, even if it’s costly, while respecting their decision, builds trust. It’s about elevating the perceived value of health investment over other spending choices, engaging patients in their care journey, and ensuring that they feel their health is your top priority.
Moreover, don’t prejudge what patients can afford. As Fred Joyal reiterates, people’s willingness to spend often surprises even the most seasoned practitioners. Emotional connections drive many healthcare spending decisions, whether it’s preventing a hereditary health condition or ensuring they look their best for a life event. Offer optimal solutions and let them choose, allowing room for their decision fosters trust and loyalty.
Finally, to really seal the remarkable journey, gratitude within practice goes a long way. Express appreciation frequently. As Fred recounts, a practitioner’s simple habit of thanking his staff made a significant impact, fostering loyalty and a sense of belonging.
Transformation starts from within. For healthcare practices, boosting success in a competitive market doesn’t just come from offering better clinical services, but curating unrivalled patient experiences, starting with a positive environment and extending to exceptional care and communication.
For practitioners eager to dive deeper into crafting such unique experiences, Fred Joyal’s works such as “Becoming Remarkable” are invaluable resources. For more enriching content, you can follow the Practice Growth HQ podcast on
Spotify https://spoti.fi/42rpDPf or Apple Podcasts https://apple.co/3EoZbKI.