Profit Without the Burnout
I recently spoke with Morgan Hamon on Practice Growth HQ about how to grow profit in your dental practice, without working more hours. Morgan’s a CPA and former Navy pilot who’s helped thousands of practices across the U.S. tighten up their business and increase their margins.
His big message? Stop thinking like a technician and start leading like a business owner.
Here’s what we covered:
1. Take-Home Pay Isn’t Profit
Many dentists confuse their income with profit. But if your business can’t run without you, it’s not truly profitable. Profit is what’s left after paying all costs, including your time.
2. There Are Only Three Levers
Morgan says profit comes down to three things: revenue, expenses and leadership. Most dentists focus on the first two and ignore the one that changes everything, how you lead your team and run the business.
3. Leadership Is a Skill You Can Learn
Being great at dentistry doesn’t make you a great leader. That’s a separate skillset, and you’ve got to work at it. Books, podcasts, training, coaching and whatever it takes.
4. Poor Collections Are Killing Profit
Busy doesn’t mean profitable. Morgan sees it all the time that practices with packed books and low margins because their collection process is a mess. Fix that, and your numbers can change fast.
5. You Can’t Afford to Avoid Fee Increases
If costs are going up, your fees need to follow. Most patients don’t even notice small increases, and the few that do are often the ones you can afford to lose.
As Morgan puts it:
“If something’s not working in your practice, it’s a leadership issue.”
Catch the full chat on EP 148:
🎧 How to Make Your Dental Practice More Profitable — with Morgan Hamon
Spotify and Apple Podcasts