The Mechanic and the Dentist…

The mechanic and the dentist

Hi everyone, Angus Pryor here, Australia’s number one Google-ranked dental marketer. Now I’m walking around the streets where I live because I’ve just dropped my car in to get serviced. And the guy was saying, Oh, we’re looking at opening up a new part to their business, you know, and he asked what I did. And I told him and so we had a conversation about marketing. And I realized, as I’m going through that the problems that this guy faces in setting up this new part of his business, is exactly the same that dentists do. Because he said, so they have a business where they do roadworthy certificates.

My mom’s selling her car, we need one of those. And he said, what we want to grow the part of our business where we service cars, you know, we’re gonna do a new brand for it. And, you know, how do we do that? And I said, Well, your, your biggest challenge is what you want to do is speak to the pain point, because you, you know if you can speak directly to what people’s concerns are, they’re much more likely to interact with you. And so I said, Well, if I think about mechanics, it’s a technical industry, I don’t really know what goes on under the bonnet. And guess what, that’s the same in dentistry too. And then I said, well, so it’s technical. I don’t know what’s going on.

And the other thing is that I come in, and I think I’m coming in to get some minor piece of mechanical work done. And then you end up telling me that I need a new engine, you know, I’m exaggerating, but you get the point. And I’m like, but it’s like that in dentistry, too, isn’t it? I’ve come in thinking I’m getting a checkup and clean and then suddenly, they say, Angus, you need a root canal.

And I look, the point I wanted to make is that, where you’ve got a technical industry, just like I take my car to the mechanic, we really need to speak to the concerns that people have because they kind of just trust our approach is probably not the way to go. But if you can speak to the concerns that people have and then address them, you really will stand out from the others in the same way that this mechanic is trying to do.

Alright, I hope you found that helpful. If we can help you in a minute, my website’s going to come up down the bottom. You’re welcome to book a call with my team.

See you next time.